Wednesday, August 19, 2009
Do you REALLY want to hear from me?
Busy night for me and @CeramicErin so we picked up some take and bake pizzas from Papa Murphy's. I noticed something weird about the included coupon sheet.
On one side was the suggestion to give them feedback on your experience and get $1 off.
On the other was a $2 off coupon. No work required.
I wonder which one most people do?
We live in an age where feedback is more valuable than ever to corporations. Every day thousands of consumers interact with them through new mediums like twitter and thousands more through more traditional means like phone surveys. Corporations should realize the value of those willing to reach out to them and reward them for their time. Rather than give me the lowest value coupon they offer for taking five minutes of my time, Papa Murphy's should offer free breadsticks or similar side with my next order. By giving me a side item like that they can give me greater value (worth $3.99 or whatever) that probably only costs them half of that. Now that's a win-win.
From: http://www.justinmccammon.com/2009/06/do-you-really-want-to-hear-from-me.html
On one side was the suggestion to give them feedback on your experience and get $1 off.
On the other was a $2 off coupon. No work required.
I wonder which one most people do?
We live in an age where feedback is more valuable than ever to corporations. Every day thousands of consumers interact with them through new mediums like twitter and thousands more through more traditional means like phone surveys. Corporations should realize the value of those willing to reach out to them and reward them for their time. Rather than give me the lowest value coupon they offer for taking five minutes of my time, Papa Murphy's should offer free breadsticks or similar side with my next order. By giving me a side item like that they can give me greater value (worth $3.99 or whatever) that probably only costs them half of that. Now that's a win-win.
From: http://www.justinmccammon.com/2009/06/do-you-really-want-to-hear-from-me.html
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