Wednesday, August 19, 2009
The Future
The Denver Egotist reports:
The Institute of Practitioners in Advertising (IPA) has just put out a report that warns, “advertising agencies face growth of just 1.2 per cent a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube and Twitter.”
In case it isn’t clear yet, the future is digital. The future is about how brands will listen as well as talk. Those who embrace this will find a lot of opportunity in coming years. Those who don’t will continue to grumble while the world changes around them.
From: http://www.reelmotioninc.com/blog/the-future/
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