Teach Me Something Wonderful

Adpulp highlights how one bar in Portland, OR is using Twitter to publicize it’s rotating beers on tap. Here’s what they had to say:

Bailey’s Taproom in downtown Portland has that kind of audience and they are executing a drive-to-purchase strategy perfectly. Bailey’s features “20 Rotating Taps of Craft Ales and Lagers,” so it’s a natural for them to use Twitter to share updates. In a similar vein, thrift stores, wine and liquor stores, grocery stores or any store that offers “specials” can use Twitter to their advantage.

So this begs the question of, “Why aren’t more small businesses leveraging Twitter to their advantage?” I’m sure part of it is that a lot of businesses simply aren’t familiar with the wide range of social media sites out there like Twitter that they could use to reach their customers. And of course, you’re not going to reach all or even most of your customers via a single service like Twitter.

But think about the advantages you would have if you took the budget you were going to spend on a small local newspaper ad and funneled it into a Twitter campaign run by a local marketing firm. Sure, more people would probably see the newspaper ad, but none of them would be able to respond to it directly. Or follow it, so that they’d be notified the next time your company had something to say. And they couldn’t start a conversation with the ad like they could with you on Twitter. So even though you might be reaching fewer people (for now) Twitter might just offer you higher value because of it’s interactive nature.

// posted by Justin @ 12:31 AM